Tuesday, January 24, 2012

Why you should care about SEO

I see the term SEO posted all over the web and on blogs, and I know what it stands for, but I never really understood it fully.

SEO or Search Engine Optimization is about getting more traffic by improving your rank in internet searches. SEO is about getting free long-term exposure for your business.

The internet is constantly growing and people are spending more and more time online doing research and collecting information for potential purchases.

At the center of this trend are search engines—they are the primary way of finding or being found on the internet. SEO is about getting you ranked well and helping you profit from search engines.

SEO brings traffic. More people able to find your business online, it also increases visibility, so your business can be found.  Most importantly, it manages your company’s reputation online.

If you want to expand your business onto the internet, there really isn’t another choice but to understand and implement good SEO.

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