LinkedIn Fast Becoming a Media Company

LinkedIn is slowly becoming a giant media company with a huge and very active audience of 200 million people.

As traditional media companies are struggling to maintain ad revenues in a very competitive market, LinkedIn is starting to deliver relevant news and features based on their interests and what people in their network and industries were reading and sharing

In October of 2012, LinkedIn began distributing "original content" though the influencers program.  The program launched with 150 thought leaders and has since grown to 300.  These thought leaders can write about anything they want to, and LinkedIn users can subscribe to their articles, and comment on them or share them with their own professional networks.

Hundreds of business leaders, writing for 200 million readers with a well-designed mobile application….. sounds like a pretty good media company to me.