Tuesday, April 23, 2013

The Emerging Role of the CDO

The role of the Chief Digital Officer (CDO) in the enterprise has gotten a great deal of attention in recent months. For example, Gartner predicted that by 2015, 25% of organizations will have a CDO and further estimated that 20% of chief information officers (CIOs) have already taken on the responsibilities of the CDO.

Adapting to the digital era requires a new skill set that existing leadership teams, including CIOs, don’t necessarily possess. A successful digital strategy requires a holistic approach, involving Web, mobile, social and traditional platforms.

While it is true that all things digital are powered by technology, CIOs typically focus on back-office technology. They are not generally the internal champions of front-office innovations. The CDO has the responsibility to use technology to connect with the modern customer and craft the experience they get.

In the digital era, business models cannot be limited to what legacy IT is able to support. Instead, all business systems, including monetization platforms, must adapt to deliver the experiences customers want. Making sure that happens is the true role of the CDO.

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